Consumer insight shapes Electrolux China launch
Electrolux carried out extensive consumer research in the development of the new Chinese product range, which is now being launched with a carefully crafted online and in-store marketing campaign. “We...
View ArticleAEG explores the future of clothing in new documentary
Can we grow a dress in a vat of liquid? Has wearable tech arrived? In The Next Black, AEG travels the world to meet with some of the world’s most innovative people and companies to explore the future...
View ArticleElectrolux presents the first AAAA vacuum cleaner in the market
Electrolux presents an AAAA-graded vacuum cleaner according to the new EU energy labeling and eco-design regulations. The new Electrolux UltraOne Quattro has A-grades for energy efficiency, dust-pickup...
View ArticleElectrolux targets wider US market for professional grade appliances
The Electrolux Group has launched a new collection of appliances under the Frigidaire Professional® brand, addressing consumer demand in North America for affordable products with the design and...
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Electrolux calls out for better environments for children with asthma
Invites the world to send 10,000 straws to school-staff members and other decision makers in the #spacetobreathe initiative With 14 % of all children suffering from the disease, asthma is one of the...
View ArticleAEG launches the world´s first connected steam oven with integrated camera
AEG – one of the Electrolux Group’s strategic brands – launches a connected steam oven with the first ever integrated camera, giving consumers the tool to master cooking through their mobile devices....
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Accelerating innovation at an already innovative company
INNOVATIVE ELECTROLUX PART 1: Making your company more innovative is not really about increasing the number of resources or introducing new processes. The key to genuine innovation is the company...
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Bringing innovation opportunities to life
INNOVATIVE ELECTROLUX, PART 2: Part of staying at the forefront of innovation is making certain that you seize all opportunities. How does a company like Electrolux take its projects from idea to...
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A unique innovation strategy that delivers around a story
INNOVATIVE ELECTROLUX, PART 3: Innovation fuels growth and strengthens brands. One of the ways Electrolux ensures that it stays at the forefront of innovation is through a solid innovation strategy....
View ArticleElectrolux presents trend report on compact living and compact solutions
A new Electrolux trend report looks at the impact of population growth and the effects on urban areas, identifying sustainable and compact solutions to ensure life-quality is maintained. It is...
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Electrolux crowdsources ideas on sustainable food
For the fourth time, the Electrolux Group turned to its employees to bring new innovations to the fore through its successful crowdsourcing event iJam. This year’s theme combined the company’s...
View ArticleAvatars help design ergonomic washing machines
To understand what happens when users load and unload washing machines eight hours every day, five days a week, Electrolux Professional took a rigorous and creative approach to ergonomic design. They...
View ArticleElectrolux vacuum cleaner retakes position as world’s most silent
Consumers’ biggest concern when vacuuming is noise and the position as the most silent vacuum cleaner has therefore been hotly contested. With the newly launched UltraSilencer Zen, Electrolux retakes...
View ArticleElectrolux Ideas Lab – inspiring the future of the home
Electrolux today presents Ideas Lab – the new global ideas competition, inspiring creative thinking for homes of today and the future. The competition targets consumers and is open for everyone over...
View ArticleElectrolux hosts first ever Hackathon
Electrolux quest to come up with world-class consumer experiences in the home inspired applicants from across Europe to take part in the first Electrolux Hackathon, held in Stockholm on June 8-9, 2016....
View ArticleCEO perspective: Expanding our horizons
Electrolux President and CEO Jonas Samuelson shares his thoughts on some of the external and internal innovation initiatives that the Group is engaging in. What’s the difference between a Hackathon and...
View ArticleElectrolux applauds merger of IoT standards groups; continues to shape future...
Electrolux, a world-leading manufacturer of home appliances, comments the merger of the AllSeen Alliance with the Open Connectivity Foundation (OCF) to accelerate the Internet of Things: “We believe...
View ArticleElectrolux targets ugly food with food waste awareness campaign in Asia
Electrolux is taking its Singaporean community initiative #happyplateSG into its second year with #UglyIsTheNewGood – a campaign seeking to highlight that food doesn’t need to look pretty to be...
View ArticleElectrolux and partners inaugurate unique Swedish energy research program
Electrolux is proud to participate in “Smart Energy City”, a unique research program where 150 families are moving into smart apartments in Stockholm’s new urban development area Royal Seaport....
View ArticleElectrolux sponsors TEDx event in northern Italy
Electrolux business area Professional Products has established The Research Hub within its R&D, Innovation and Technologies department, seeking to drive innovation through collaboration with the...
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